Yes Cocktail Co.
team Integrated Marketing Campaign
In-depth primary & secondary research
Photograph product shots aligning with campaign
Branded Integrated Marketing Campaign - “Say Yes to Celebration”
Curated Social Media Strategy with current (Instagram) and new (Pinterest & Facebook) platforms
Reach the right target market
Provide primary & secondary research to discover the right target market.
Utilize MRI & Statista to create a customer archetype.
Implement the marketing funnel to analyze the consumer journey.
Active on appropriate platforms
Suggest positioning strategies for the correct channels to reach the target market.
Facebook Strategy - create branded sample posts, promote events, integrate with Instagram.
Instagram Strategy - targeted posts with appropriate tags and relevant captions to increase reach & following by 33%.
Pinterest Strategy - create account, develop strategy, publish branded posts & suggest future posts to generate traffic to website to increase following by 500% in two weeks.
Branded integrated Campaign
Say Yes To Celebration
Branded campaign that drives product sales all-year-round.
Create content relevant to holidays throughout the year to utilize on all social media platforms.
Develop a strategized social calendar to implement the campaign throughout the year.